How can we use neuroscience to understand and predict consumer choices?
Dr. Ryan Webb’s research integrates neuroscience, psychology, and economics to provide insight into consumer behaviour. He is interested in how choices can be predicted using neural data, how our brains encode and perceive value, and how neural computations influence human (and monkey) choice behaviour.
Ryan Webb is an Associate Professor at the Rotman School of Management at the University of Toronto, Director of the Management and Data Analytics Lab, and on the editorial board of PNASnexus. He received a Ph.D. in Economics from Queen’s University and research fellowships at New York University and the California Institute of Technology.
Future Events
Rady School of Business, San Diego, CA
November 19, 2025
Some Recent Events
Harvard University, Boston, MA
October 21, 2024
2023 Triennial Choice Symposium, INSEAD, France
August 9-12, 2023
Solomon Lew Center, Tel Aviv University
June 4, 2023
Booth School of Business, Chicago
April 12, 2022
Haas School of Business, Berkeley
Feb 4, 2019
Sloan-Nomis Workshop on the Cognitive Foundations of Economic Behavior – Vitsnau, Switzerland
July 5-8, 2018
Brookings Institute Conference in Honor of Nobel Laureate Daniel McFadden, USC
August 1-2, 2017
